Client: Consecrea, a modern spiritual wall art platform
Industry: Art & Spirituality
Service: Influencer Marketing, UGC (User-Generated Content) Marketing, Content Marketing

The Challenge

Consecrea, an emerging platform for spiritual and modern wall art, wanted to expand its reach and increase engagement with its target audience. With the competitive landscape of online art platforms, Consecrea needed a strategy that not only elevated its brand but also resonated deeply with its audience's spiritual and artistic sensibilities.

The Strategy

Winnify implemented a comprehensive digital strategy focused on three main pillars:

1. Influencer Marketing: We identified and collaborated with over 150 micro and macro influencers across various social media platforms. These influencers were carefully selected based on their alignment with spiritual and artistic communities, ensuring that their followers were likely to appreciate and engage with Consecrea's unique offerings.

2. UGC Marketing: Leveraging the power of authentic content, we encouraged customers and influencers to create and share their own experiences with Consecrea's art pieces. This user-generated content was then strategically distributed across social media platforms, helping to build a community-driven marketing approach. Within just six months, we collected over 2,000 pieces of UGC, which were shared across Instagram, Pinterest, and Facebook, significantly boosting brand visibility.

3. Content Marketing: To complement the influencer and UGC strategies, we developed a robust content marketing plan. This included the creation of 20 high-quality blog posts that delved into the meaning behind the art pieces, explored spiritual themes, and offered insights into modern spiritual living. These blog posts not only drove organic traffic to the site but also established Consecrea as a thought leader in the niche of spiritual and modern art.

The Results

The combined efforts of influencer outreach, UGC marketing, and content creation yielded remarkable results:

• 300% increase in website traffic within six months, with a significant portion of this traffic attributed to influencer campaigns and shared UGC.

• 50% growth in social media followers across Instagram, Pinterest, and Facebook, driven by influencer partnerships and the viral nature of UGC.

• 400% increase in engagement rates on social media posts featuring UGC, demonstrating the power of community-driven content.

• 20% boost in conversion rates on the website, with blog posts contributing to higher visitor engagement and purchase intent.

Conclusion

Winnify’s targeted digital strategy played a crucial role in elevating Consecrea from a budding platform to a recognized name in the world of spiritual and modern wall art. By harnessing the power of influencer marketing, UGC, and content marketing, Consecrea was able to not only reach but also deeply connect with its audience, driving both brand awareness and sales.

This case study highlights how a well-executed digital marketing strategy can transform a brand’s presence in a competitive market, creating lasting value and growth.